• 100% Organic Wheat - Pillsbury Organic Atta is made from 100% organic wheat. No synthetic pesticides are used during organic farming.
• Soft Rotis - Whole Wheat Flour is made using Organic wheat, selected from India’s finest wheat fields with traditional chakki grinding method to achieve optimum coarseness in the Atta. However, the rotis made from Organic Atta are as soft as regular Atta.​
• Source of Fibre -  High quality organic wheat is sourced to make Pillsbury Organic Atta. With nature friendly ways of farming, Pillsbury Organic Atta is naturally a good source of fibre. Fibre keeps the digestive system running smoothly by promoting regularity.
• Organic - Pillsbury Organic Atta is made from high quality organic wheat grown using 100% nature friendly farming methods.​ There is no chemical interference, and the crops are free from pesticides and fertilizers thus ensuring the produce is safe.
• Trust - Pillsbury with its 150 years of experience in wheat and wheat products, combines good quality wheat, selected from India’s finest wheat fields.